<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What do you help companies with – specifically?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "I help executive teams and marketing departments prioritise, structure and accelerate strategic marketing. We define a clear positioning, objectives, KPIs and a simple “marketing operating system” your team can actually execute. The goal is more impact per krona – not just more initiatives."
      }
    },
    {
      "@type": "Question",
      "name": "What does a typical strategy workshop look like?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Typical setup: 1-2 days with prep work, a collaborative workshop and a focused 90-day action plan. We cover positioning, target audiences, messaging, channel mix and KPIs, and clarify responsibilities from week one."
      }
    },
    {
      "@type": "Question",
      "name": "Who are you best suited for?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Mid-sized and larger organisations that need clearer prioritisation and stronger alignment between strategy and sales. I often work closely with the CMO, Head of Marketing, CEO and Sales Director in cross-functional collaboration."
      }
    },
    {
      "@type": "Question",
      "name": "What can we expect within 90 days?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "You’ll have an aligned leadership team around a few measurable priorities, clear messaging and an effective channel mix. A lightweight management system (meeting rhythm, dashboard, routines) that ensures forward momentum and early “proof-points” of impact."
      }
    },
    {
      "@type": "Question",
      "name": "How do you measure ROI on strategic work?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "We establish a KPI tree (business → marketing → activity), set baselines and intervals for measurement. I recommend a lightweight dashboard (weekly/monthly) with few but strategic metrics – the point isn’t endless reports, it’s being able to turn knobs quickly."
      }
    },
    {
      "@type": "Question",
      "name": "Do you work with internal teams, agencies – or both?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Both. I help maximise internal capabilities and ensure optimal agency usage. We clarify roles, overlaps and expectations, and set deliverable requirements and decision points."
      }
    },
    {
      "@type": "Question",
      "name": "Do you deliver tactical work too?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Primarily strategy, prioritisation and governance – but I also facilitate setup together with your team/agency when needed to maintain momentum. The goal is that your team stands firm without ongoing consultant dependence."
      }
    },
    {
      "@type": "Question",
      "name": "How is the collaboration structured – onsite or virtual?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Hybrid. The workshop can be onsite (Bergen/Oslo) or virtual. Follow-up is often digital, via short, effective sprint meetings. What matters most is rhythm and ownership within the leadership team."
      }
    },
    {
      "@type": "Question",
      "name": "Pricing: fixed-price or hourly?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Most clients opt for fixed-price for the workshop + 90-day follow-up. Hourly works best for open consulting. I always provide a proposal with clear scope, deliverables and milestones before work begins."
      }
    },
    {
      "@type": "Question",
      "name": "How do you differ from a traditional agency?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "I sit in the “leader’s seat” with you, not the “production seat”. First we create shared direction and priorities – then we discipline execution, regardless of who produces the work."
      }
    },
    {
      "@type": "Question",
      "name": "Can you show references or case studies?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes – please contact me for selected cases relevant to your industry and maturity level. I prefer sharing precise examples over generic “logo walls”."
      }
    },
    {
      "@type": "Question",
      "name": "How do we get started?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Book a 20-minute clarity call. You’ll get a rapid assessment of your situation and a proposal for an approach with partners, roles and timeline – no obligation."
      }
    }
  ]
}
</script>