Strategic Marketing Advisor for CMOs & CEOs
Accelerate Growth with Strategic Guidance
Empowering marketing leaders with 20+ years of experience in strategy and execution.
Who I Help
Are you a Chief Marketing Officer or CEO seeking to elevate your company’s marketing impact? I partner with CMOs, CEOs, and business owners who want to align marketing with business goals and drive sustainable growth.
My services are tailored for established companies ready to invest in high-level strategy – not for early-stage startups on shoestring budgets.
The Value of Strategic Marketing Leadership
In today’s fast-paced marketing landscape, it’s easy to get lost in tactical noise. I provide the strategic leadership that cuts through the chaos, ensuring every marketing effort serves a bigger purpose. With my support, you gain:
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A clear marketing strategy aligned with your business objectives, so you invest time and budget on what truly moves the needle.
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Benefit from 20+ years of marketing, sales, and leadership experience. (I’ve been in your shoes as a marketing director and understand the pressures of delivering results at the top.)
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High-level plans paired with actionable roadmaps. I not only advise on what to do, but also how to get it done, guiding your team through implementation.
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Regular strategic sparring sessions to keep your marketing initiatives on track, with frameworks to measure success and ensure ROI.
No more chasing the latest “growth hacks” or shiny tactics. Instead, we’ll focus on strategy, prioritization, and structure – the foundations of sustainable marketing success.
My approach is collaborative and results-driven: we’ll identify opportunities, tackle challenges, and build a marketing engine that supports long-term growth. (Think of it as having a part-time Chief Marketing Officer who brings order, insight, and direction to your marketing efforts – without the full-time cost.
Services – How I Can Help You
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Strategic Advisory & Sparring:
Serving as your confidential advisor, I offer one-on-one sparring sessions to help you clarify strategy, set priorities, and make high-stakes marketing decisions with confidence. These sessions provide a sounding board for your ideas and challenges, ensuring you’re never alone in navigating critical marketing decisions.
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Fractional CMO Leadership:
Need executive marketing leadership without hiring full-time? I step in as a Fractional CMO, providing part-time leadership to guide your marketing team, shape strategy, and instill best practices. From leading weekly marketing meetings to mentoring your marketing managers, I ensure your team executes effectively on the strategic plan – all on a flexible engagement that fits your budget and needs. (This gives you seasoned CMO expertise at a fraction of the cost of a full-time executive.)
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Marketing Audits & Roadmapping:
I conduct comprehensive reviews of your current marketing efforts – from branding and messaging to campaigns and technology. You get a 360° marketing audit identifying gaps and opportunities. Then, I develop a custom strategic roadmap that outlines where to focus for maximum impact, be it optimizing your channel mix, refining your value proposition, or restructuring your marketing processes.
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Workshops & Team Training (optional):
For companies that could benefit from upskilling, I offer targeted workshops on digital marketing strategy, KPI setting, and team alignment. As a digital marketing lecturer, I translate complex marketing concepts into actionable training for your team, ensuring everyone from your CMO down to executional teams share a strategic mindset. (This is an additional offering to reinforce the changes we implement.)
Why Work with Kjetil Korsveien?
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I bring over two decades of hands-on experience in marketing and sales leadership. I’ve led marketing teams in tech and B2B companies and currently teach Digital Marketing at a leading college. This means you benefit from both real-world leadership know-how and up-to-date digital strategy insights.
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My career spans both strategy and execution – from crafting high-level marketing plans to rolling up my sleeves to implement campaigns. I understand the view from the boardroom and the realities on the ground. This dual perspective ensures strategies I recommend are realistic and implementable, not just PowerPoint theories.
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I believe in a collaborative, results-driven approach (no fluff or jargon). By combining analytical rigor with creative problem-solving, I help you identify the right opportunities and solve pressing challenges. Every recommendation is tied to clear outcomes – whether it’s improving lead quality, increasing brand equity, or accelerating revenue growth.
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As an advisor to senior leaders, I know trust is paramount. You can count on candid advice, confidentiality, and an objective viewpoint. I’m not here to upsell services or push the trend du jour; my sole focus is what will drive your business forward.
Strategic Marketing Leader for CMOs and CEOs
Eliminate Marketing Chaos – Get a Plan That Delivers Results
Marketing shouldn’t be a cost centre without direction; it should drive growth.
As your fractional CMO and advisor I help you align marketing with business goals, set the right priorities and get your team to deliver – without the cost of hiring a full‑time executive.
👉 Book a free strategy session to uncover where you should start.
The Strategic Difference
Most marketing teams operate in the weeds. I focus on the system behind the activity — aligning marketing with business priorities, creating structure, and building adaptability. The result is a marketing organization that knows what matters, executes with intent, and can adjust when conditions change.
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We’ll ensure that every marketing initiative ties back to your business’s broader goals. This top-down approach means your team isn’t just busy – they’re busy with the right things.
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No more ad-hoc campaigns or scattered efforts. I help you prioritize initiatives and bring structure to your marketing operations. From establishing a clear marketing plan to setting up KPIs and dashboards, you’ll gain transparency and control.
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The marketing landscape changes rapidly. I’ll help you build a strategic foundation that’s firm yet flexible. We will establish core strategies, but also set up processes to adapt and pivot when market conditions or technology shift. (Think of this as future-proofing your marketing.)
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I work with your team, not over them. Through mentorship and co-creation, your internal talent will grow. Together, we’ll cultivate a marketing culture that is strategic, proactive, and aligned with sales and other departments.
Book a free call today!
Ready to Elevate Your Marketing?
It starts with a conversation. If you’re looking for a strategic partner to sharpen your marketing focus and accelerate growth, let’s talk. I offer a complimentary initial consultation to discuss your challenges and explore how my strategic advisory can benefit your organization.
My Blog
“Knowledge is Power!”
Lessons from higher education
Leading classes is much like guiding a marketing team, requiring strategic planning, mentorship, and the ability to drive impactful results. These skills ensure a clear, adaptable, and results-driven approach to marketing leadership.
FAQ – Strategic Marketing & Advisory
What do you help companies with – specifically?
I help executive teams and marketing departments prioritise, structure and accelerate strategic marketing. We define a clear positioning, objectives, KPIs and a simple “marketing operating system” your team can actually execute. The goal is more impact per krona – not just more initiatives.
What does a typical strategy workshop look like?
Typical setup: 1-2 days with prep work, a collaborative workshop and a focused 90-day action plan. We cover positioning, target audiences, messaging, channel mix and KPIs, and clarify responsibilities from week one. You get deliverables you can use from day one after the workshop.
Who are you best suited for?
Mid-sized and larger organisations that need clearer prioritisation and stronger alignment between strategy and sales. I often work closely with the CMO, Head of Marketing, CEO and Sales Director in cross-functional collaboration.
What can we expect within 90 days?
You’ll have an aligned leadership team around a few measurable priorities, clear messaging and an effective channel mix. A lightweight management system (meeting rhythm, dashboard, routines) that ensures forward momentum and early “proof-points” of impact.
How do you measure ROI on strategic work?
We establish a KPI tree (business → marketing → activity), set baselines and intervals for measurement. I recommend a lightweight dashboard (weekly/monthly) with few but strategic metrics. The point isn’t endless reports – it’s being able to turn knobs quickly.
Do you work with internal teams, agencies – or both?
Both. I help maximise internal capabilities and ensure optimal agency usage. We clarify roles, overlaps and expectations, and set deliverable requirements and decision points.
Do you deliver tactical work too?
Primarily strategy, prioritisation and governance – but I also facilitate setup together with your team/agency when needed to maintain momentum. The goal is that your team stands firm without ongoing consultant dependence.
How is the collaboration structured – onsite or virtual?
Hybrid. The workshop can be onsite (Bergen/Oslo) or virtual. Follow-up is often digital, via short, effective sprint meetings. What matters most is rhythm and ownership within the leadership team.
Pricing: fixed-price or hourly?
Most clients opt for fixed-price for the workshop + 90-day follow-up. Hourly works best for open consulting. I always provide a proposal with clear scope, deliverables and milestones before work begins.
How do you differ from a traditional agency?
I sit in the “leader’s seat” with you, not the “production seat”. First we create shared direction and priorities – then we discipline execution, regardless of who produces the work.
Can you show references or case studies?
Yes – please contact me for selected cases relevant to your industry and maturity level. I prefer sharing precise examples over generic “logo walls”.
How do we get started?
Book a 20-minute clarity call. You’ll get a rapid assessment of your situation and a proposal for an approach with partners, roles and timeline – no obligation.
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